In 1997, after a lengthy citizen-led process, the Port approved the Waterfront Land Use Plan, which defines acceptable uses and policies applicable to Port property. The plan encourages the creation of new public access, recreation and open space along the northern waterfront. It also identifies sites for commercial development that will increase public enjoyment of the waterfront, help subsidize maritime industries, and fund new public access and open spaces. The recent, successful development of the Giants' Ballpark and the restoration of Pier 1, the Ferry Building and Piers 1 ½, 3 & 5 were results of the Waterfront Land Use plan.

San Francisco Waterfront Partners has been working to develop a proposal that meets and exceeds the goals for the project site as identified in the Waterfront Land Use Plan, as well as the diverse expectations of various stakeholders.